Anna is a Berlin-based former Serial Entrepreneur working as a Freelance Consultant and Business Coach.

As a former Partner at scale up, Anna has helped more than 30 companies implement the Scaling Up method by Verne Harnish. In her current practice, she combines elements from Scaling Up with OKRs, Design Thinking and other agile methodologies to help her clients build strong foundations for sustainable hyper-growth, develop their competitive edge and scale their companies and teams. A personal focus lies on building high-performance teams by establishing a culture of clarity, candour and respect.

A small selection of past and current clients.

With an interdisciplinary background in Product Design, Design Management/Design Thinking and Product Management, Anna is a seasoned allrounder, combining pragmatism and strategic vision with analytical reflection and entrepreneurial empathy.

Generating the biggest possible value for her client is always at the heart of Anna’s actions. Thanks to her wide scope of experience, she commands a wealth of tools and methodologies to help her clients rediscover the happiness of healthy and sustainable strategic growth; one of her biggest assets lies in striking the perfect balance between a consultant’s experience and a growth-oriented coaching mindset.


Beyond her other endeavours, Anna is a frequent speaker at a number of events and conferences around topics such as Entrepreneurship, Innovation and FashionTech, as well as personal favourites such as Articial Intelligence, Virtual Reality and Augmented Reality.

Anna is a Fellow of the Royal Society of Arts and a member of the Kinnernet community.


Having enjoyed an intense and thorough education in the Arts during her school years, Anna has recently re-discovered drawing and painting as paths to explore creativity and gain new perspectives. Using life drawing to deepen her skill and abstract painting for meditative thought, her art is another medium of personal reflection.


One of Anna’s personal passions is wine. Closely associated with one of Berlin’s leading wine merchants, the Weinmichel, Anna spends a lot of her free time educating her palate. She is also a big fan of Japanese single malt whisky and an occasional cigar smoker.

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